Meat the Geniuses
Al the Cow
Spokesman / 100% Certified Genius
Meet Al the Cow! He clearly isn’t afraid to show that he is different and truly shows off his inner genius by sporting the famous hair style of his idol, Albert Einstein. He is surely one unique individual! Although a strict vegetarian himself, Al understands the nutrition that humans need to keep going, which is why he has been with Genius Jerky since the very beginning. He loves the company and has a passion for knowledge.
As the founder of Genius Jerky, Richard has an undeniable passion for food. Using his passion, he started to develop beef jerky flavor concepts back in 2009 and honed his recipes for several years. He then began to develop the branding in 2012, and wanted the company to stand out from the rest. The daringly simplistic design is rather symbolic of the company’s core values.