To minimize our environmental impact we made the commitment to utilize a higher fill to capacity ratio. What does this mean exactly? Most companies use the trick of oversized packaging to make you think that there is more product inside. While it may do the "trick", it takes its toll on the environment. The average weight of a mass produced bag of jerky is currently 2.8oz while we are at 2.5oz, which is only a 0.3oz difference. At this minimal weight difference you would expect the packaging size to be about the same right? Well our packaging uses, on average, 40% less plastic. Same weight, less waste: Genius.